Sunday, August 05, 2007

To my future boss: please let me blog

I just finished reading Naked Conversations by Shel Israel and Robert Scoble. Of course, Scoble is one of the people who inspired me to begin blogging when he spoke to my class almost a year ago, and I have been following his blog ever since. I also started reading Israel's blog in the last couple of months.

I think the book should still be required reading for anyone interested in how emerging media is influencing business and culture.

Obviously I do not have a lot of business experience, and I look at the Cluetrain-based principles in this book and say "duh."

"Of course businesses should listen to what their customers are saying," I think to myself. And "Why wouldn't a company want to be transparent and open to the world." (OK, I am not that naive, I know there are good reasons not to, but let me go on.)

As I do gain more experience in the world, I am surprised at the resistance to new media. Israel and Scoble hit the nail on the head. If you want to expand your business, if you want to be prepared to deal with a crisis, if you want to really connect with your customers, you must have a blog.

I trust companies that are open and honest with me. I will pay more for their products and services because I trust them and read good things about them on the Internet. There are some inherent risks in blogging, and bloggers have to be careful to earn the respect and trust of their employers, but their activities are almost always good for a company.

I still do not know where I am going to end up. I have two weeks left of an internship and then I am back to school full time. In less than a year I will be looking for a job and I don't have any idea what kid of job it will be. But I hope to work for a company that is willing to take risks, embrace conversations and allow me to continue blogging.

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