Tuesday, December 05, 2006

Media news

Three articles today I found interesting:

The New York Times has an article on how web advertising has taken off in Brittan. There are many factors that have made online advertising more successful there, but the one I found most interesting is the difference in attitude:

Some analysts say British advertisers may simply be quicker to embrace new marketing ideas than American companies. “I’d like to think there’s a cultural factor in the U.K., where we’ve been a bit more experimental on some of these things,” said Rob Noss, European chief executive of MindShare Interaction, a new media division of Group M’s MindShare unit.
I always thought that Americans were always on the cutting edge, okay, not really, I knew that we are behind on a lot of things. We seem to start a trend and then other countries pass us up. What's up with that?

Newsweek tech columnist Steven Levy wrote about how the Internet is changing the way we act in public.
There used to be a safer middle ground between an inviolate privacy sanctuary and a no-holds-barred public space, a zone of local accountability and global anonymity, where a gaffe, a humiliation or even a serious lapse in judgment could occur without making waves from San Diego to Sydney. No more—all it takes is one digital rubbernecker who quietly captures the event with a cell-phone camera and posts it to a Web site. From there the aberrant behavior is subject to a social-networking mob of looky-loos who unfailingly unearth and promulgate the most chatter-worthy clips.
We have to be careful what we say and what we do in public, but we cannot live in fear.

Finally, Melinda Liu has a column about the new rules China just announced for journalists that will be in the country for the Olympics. The rules are a huge shift in a country that has been tightening up its control of the media in the last year. Last Friday's announcement is a huge step in the right direction, but the question is, will it last?
The new rules are slated to expire on Oct. 17, 2008, a month after the end of the 13th Paralympic Games. Foreign Ministry officials have declined to speculate whether the new regulations will be extended. Yet reverting back to antiquated rules hammered out in 1990 would be an egregiously retrograde step. If the new regulations are implemented successfully through the end of the Olympic season, the Chinese government may find it impossible to put the toothpaste back into the tube.
We can always hope.

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