Friday, December 01, 2006

Chron 2.0: How the Chronicle is trying to save itself

The cover article of this week's SF Weekly is by one of my journalism professors, Michael Stoll. It is a great inside look at the San Francisco Chronicle and how it is trying to save itself.

Recently, though, editors have begun to think that the Web could be a lifeboat for their creative talent until the seas calm. They are gambling that somehow they can morph the Chronicle from a publishing company into an information company. Yet while the popularity of their own Web sites is growing fast, it could be a decade or more before the sites pay the bills for quality journalism — if they ever do.
All newspapers are trying to save themselves right now. What is most interesting about the Chron is its celebrity editor. Since Phil Bronstein has taken the helm, the paper has been almost constantly redesigning the front page to attract readers. The Chron figures that they need to do whatever they can to attract readers while leaving the breaking news and major headlines to the website. They might just be right, but it is hard to say what the future will be like.

1 comment:

Anonymous said...

Thanks for the link - that was a really good article.

I don't think most of the news agencies like the Chronicle really get WHY its competitors are flourishing - Web 2.0 integration and the such.

I am betting that when Google's new AdSense for Feeds and other such programs take off, newspapers ad earnings will stabilize though.