Monday, November 20, 2006

How to Count Eyeballs on the Web

Another great article from Newsweek, this one on the battle to become the provider of ratings on the Internet. Nielsen ratings have long been the standard by which television shows and stations have been judged, but there is no one established way to count viewers on the Internet.

Why the fuss over collecting data on which sites you visit, how long you stay and what you do during your visits? The simple answer: data equal dollars. As in television, where Nielsen ratings are a key measure for setting the price and placement of commercials, UV numbers are used to help determine Web advertising rates and positioning.
There are close to 100 companies in the battle to be the "Nielsen of the Web," and many of them use different ways to count views. It will be interesting to see how things work out. I doubt that there will every be one company doing all of the counting like there is for TV.

No comments: