Tuesday, November 07, 2006

Gannett turns to 'citizen journalists'

Gannett has announced that they are going to try to more actively involve the internet world by taping into "citizen journalism."

Gannett Co., the nation's largest newspaper chain, plans to create stories with information from bloggers, people who post in Internet discussion groups and other non-journalists in hopes of winning readers from the Internet, television and other news sources, officials with the company said.

Gannett, which operates 90 newspapers, including the nation's largest, USA Today, is hoping "citizen journalism" will reverse the company's part of an industrywide trend of declining circulation and advertising revenues, officials said.
The folks at Gannett are finally getting that the Internet is important, but I am not sure about the effort to combine the online operations of USA Today and their other papers. We will have to see how it turns out, but the local papers need to have their own online presence, not just force readers over to the national paper.

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