Thursday, October 26, 2006

Newspapers urged to embrace the Web

A group of online editors told the Associated Press Managing Editors annual conference that "their industry's survival depends on how well they can engage and excite the masses of readers on the Web."

Funny, most of us (at lest the people my age) would probably say "duh, of course, everybody knows that!" But for some reason the people running newspapers need to have a meeting with experts telling them the basics.

For some reason, the traditional media companies have been super reluctant to do anything online until very recently. Even now, they are not sure what to do and how to do it. I do not have all the answers, but it is clear that newspapers cannot keep doing what they have been doing.

As one of the editors pointed out, newspapers cannot just take their content and replicate it online. The content and the site itself needs to be fresh and new.

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